Will BlackBerry Bounce Back?

Remember back before the iPhone and the Android, when it was cool to own a BlackBerry? There was a prestige to being among the BlackBerry elite, and an estimated 20% increase in popularity, too. Then RIM’s smartphone took backseat to the newer, cooler smartphones and BlackBerry loyalists have had to endure sympathetic looks ever since. “Oh, you still use a BlackBerry? How cute! I donated mine to Africa.”

The BlackBerry Comeback

Nonetheless, RIM is poised to bring the world “Back in Black” with a redesigned-from-scratch OS, BlackBerry 10, and the new BlackBerry Z10 line to accommodate it, both slated for release at the end of the month. Excitement is building around the launch, as specs and videos are leaked and we receive glimpses of the new “flowing” OS with its impressive features. Particularly brilliant is the Time Shift camera app, which allows you to “rewind” or “fast-forward” a picture, for all those times when you just missed the moment, or when someone blinked at the wrong instant. That’s the type of innovation that is sure to become a standard.

The BlackBerry Z10 itself will have a 4.2-inch display (just a smidge larger than the iPhone 5’s) with a resolution of 1280×768. It will feature 2 GB of RAM, 16 GB of storage, a 2-megapixel front-facing camera, and an 8-megapixel rear camera. Comparison videos show that it has one of the fastest browser speeds available. It’s really quite a phone, and we can’t wait to get our hands on it!

RIM will definitely have our attention over the coming weeks, but there’s no telling if this mighty push will be enough to upset the Apple cart or unplug the Android. As for the Windows Phone, well…it’s kind of like the rich kid trying to buy his way into the cool crowd. BlackBerry has a good shot at stealing that #3 spot, if nothing else.

photo credit: Sebastian Anthony via photopin cc
photo credit: closari via photopin cc


Brent Urmey is an avid reader and writer on a variety of subjects, including social media, SEO, the Wireless industry, and life in Lancaster County, PA. He is a graduate of Drexel University and a survivor of the 2012 Mayan Apocalypse. You can connect with Brent on Google +.