Avery Label Merge for Google Docs

  1. Import your CSV with Google Docs
    1. Goto sheets.google.com
    2. Click the “Open File Picker” icon on the right hand side open-file
    3. Select “Upload”
    4. Upload your CSV File
    5. Remember, or rename the generated document to something you can remember.
  2. If you have not already done so, install Avery Label Merge into your google account from here
  3. Open a new blank document.
  4. Click Addons → Avery Label Merge → New Merge
  5. Select “Address Labels”
  6. Select your label type (We recommend 5160)
  7. Select the spreadsheet you just imported
  8. Format label as desired
    1. We recommend
    2. Center Text Horizontally
    3. Center Text Vertically
      1. Right click on the box
      2. Choose “Table Properties”
      3. Change “Cell Vertical Alignment” to “Center”
      4. Click “OK”
    4. If done correctly, your box will look like this :
  9. Click “Merge” in the bottom right
  10. When the merge is complete, click “Open”
  11. Inspect your labels for any problems
  12. Print
    • If this is your first time printing this label type on this printer, we suggest you first print to a plane sheet of paper to make sure it is formatted correctly

Creating your own Serialized Accessories

In the event that you want to serialize an accessory that does not arrive with a serial number, ROSS can generate those serial numbers for you.

  1. Click on “Session Info”

    1. Enter a Vendor and an Invoice/Purchase Order# (If you do not have one, I recommend using the YYYY-MM-DD-COUNT Method, eg  2016-10-13-1
    2. Click “OK”
  2. If your Product Type is already added Skip to step 4
  3. If your Product Type is not already added
    1. Select “Add Type”
    2. Enter your product details, remembering to select “Serialized” under “Type”
    3. Click “Add”
  4. Select “Serialized” on the left
  5. Choose your Product Type from the dropdown box
  6. Enter Bought Price
  7. Click “Generate Serial No”
  8. Click “Add”
  9. After you have finished adding all the serialized products Go to Stats->Inventory->Inventory Session Search
  10. Enter your PO and click “Search”
  11. Right click on the output Select “Export All”->”Export to CSV”
  12. Import into your favorite label printer or mail merge program.
    1. If you do not have one, I suggest Avery Label Merge for Google Docs
    2. If you do not use Google Docs, LibreOffice is another free alternative but is notably harder to use.

Add Inventory


Add inventory allows you to add any type of inventory into ROSS.  The main types of inventory are Phone, Accessory and Serialized.  It is important to note that “Accessory” can be a little of a misnomer as it encompass any line item you want to track that is not serialized in some way, including accessories, activation fees, service fees, e911 fees, etc.


Issue Log

Welcome to the ROSS Issue Log! If ROSS is experiencing any difficulties, we will keep you up to date on this page as to the problem, our progress in working towards the solution and any instructions you may need to follow to assist us in the process.

Bookmark this page and visit it first if you experience a problem when working in ROSS. If the problem is not listed below, please send an email to our support team at support@tryross.com. In the event that the problem you are experiencing is listed below, please continue to check for updates until it is resolved.

Known ROSS Issues

Due to our server move, some customers have had difficulty logging in. This is due to a DNS propagation delay. To fix this, reboot your internet connection (modem and router if applicable) and then your computer. If this does not rectify the situation, please install our temporary beta here :https://s3.amazonaws.com/ncs_ross/ROSS_setup7.exe

When logging in and out of ROSS, some people are experiencing an “invalid token” message. If you receive this, close ROSS completely, open it and log in again.

Video Overview

The following video overview of ROSS is a bit dated, but gives a great foundation for how to use ROSS.

Ross Video Overview

Direct Fulfillment

Direct Fulfillment is when a carrier or master dealer sends equipment directly to the customer instead of the customer walking out of the store with it.

Industry Terms

This is not intended to be a technical reference, providing a term’s exhaustive meanings and implications but more of how a term is used in the mobile industry or within ROSS.

  • 2G – Second Generation mobile network. This is now synonymous with ‘antiquated network.’
  • 3G – Third Generation mobile network. What is 3G or 4G is a very gray line, and somewhat subjective.
  • 4G – Fourth Generation mobile network. What is 3G or 4G is a very gray line, and somewhat subjective.
  • Access Fee – Charge imposed by telecom provider to access their network.
  • Accessory – Something sold in relation to a mobile device. In ROSS, this can be something physical like a car charger or case, or not such as tech service, prepaid service or bill payment.
  • Addon- A service that is attached to a phone plan that is not specifically part of that plan. This could be anything from SMS or Internet usage to an insurance plan.
  • Affiliate – A company that helps a carrier expand their service area, usually by branding themselves as the carrier and adding towers to their network.
  • Airtime – Time spent using voice service.
  • Analog – Older mobile network technology. Analog signals tend to be on much lower frequencies, and thus can cover much greater areas. Analog signals are also much more tolerant of transmission loss. Because of these two attributes analog is still used in a few areas with much less population density.
  • Android – A Mobile Operating System originally developed by Google. Google advertises this as open source, which while technically true, official releases are on a very controlled (read closed) platform.
  • App – Short for Application, and in the mobile industry means a program that runs on a mobile device.
  • Bluetooth – A very low range wireless signal. This is usually used for connecting accessories such as Bluetooth Headsets to a mobile device.
  • Bolton – Another term used for *Addon
  • Brick – A mobile device that is no longer functional. Usually indicates that it can not be easily repaired.
  • Broadband – A mobile network connection that allows you to transmit multiple types of data (such as voice and internet) simultaneously.
  • Buydown – A commission paid on a physical phone when activated on a specific service.
  • Carrier – Company that provides mobile phone service.
  • CDMA – Code Division Multiple Access – One of the two major mobile Digital network technologies. In the US, primarily used by Sprint and Verizon.
  • Cellular – A technology that allows a device to maintain connection while moving by “Handing off” the signal to different towers. By some definitions Cellular is no longer accurate in the mobile industry, but it is widely used for legacy sake.
  • Clamshell Phone – A phone that opens on a hinge in which both hinged portions are roughly the same size. Not to be confused with a Flip Phone despite that many times the term is used interchangeably.
  • Clamshell – Single piece retail packaging that closes around the product from a hinged point. Usually has a hole to enable the product to be displayed on a retail hook. Usually is clear to allow the product inside to be seen.
  • Digital – Mobile network type that transmits digital signals instead of Analog. Digital networks can carry a drastically larger amount of data than Analog networks
  • Dual Band – Generally refers to a phone that can operate on multiple frequencies.
  • ESN – Electronic Serial Number – A unique number assigned to a mobile device that identifies it when connecting to a mobile network. An ESN is specifically attached to the users service. An ESN is usually expressed in decimal, but can often be found in Hexadecimal as well.
  • Flip Phone – A phone that opens on a hinge where the two hinged parts are different sizes allowing for the phone to be opened with a flipping motion. Very few true flip phones are still made, so the term can often be incorrectly used to mean Clamshell Phoine
  • Global Phone – Another term used synonymously with World Phone.
  • GPS – Global Positioning System – A technology on phones that uses satellites to determine your position on the earth. Often used with Apps for navigation or social interaction.
  • Gross Profit – Total profit made within certain requirements. Unlike most retail industries, mobile sales often take a loss on the actual Point of Sale Transaction.
  • Gross Sales – Total amount of sales with a given requirement. Often expressed in units, points or dollars.
  • GSM – Global System for Mobile Communication – One of the two major mobile Digital network technologies. In the US, primarily used by T-Mobile and AT&T.
  • Hands Free – Method to use a mobile phone without holding it to your head. Primarily a wired or wireless headset.
  • Jailbreak – To remove restrictions replaced on a mobile phone by the carrier or manufacturer. Generally refers to iOS. Root is the term generally applied to Android.
  • M2M – Machine to Machine. Communication between devices over a mobile network, not requiring the interaction of a person. Examples could be Payment Processing, equipment monitoring, inventory tracking etc.
  • Master Dealer – A company that works directly with a carrier and coordinates other companies (Sub Dealers in an indirect sales channel.
  • MEID – Mobile Equipment Identifier – A unique number assigned to a mobile device that identifies it when connecting to a mobile network. An MEID is specifically attached to the users service. An MEID is different from an ESN in that it is a global standard, and is thus unique globally. MEID is usually expressed in Hexadecimal.
  • mHZ – Megahertz – the term used to express the frequency of a wireless device or mobile network.
  • MIN – Mobile Identification Number – Ten Digit number assigned to a mobile device. This is not the same type of identifier as ESN IMEI MEID or SIM
  • MMS – Multimedia Messaging Service – The ability to send Media files (usually video or photos) between phones.
  • Mobile – A wireless technology that allows you to change locations without loosing access.
  • Mobile Hot Spot – A mobile device that allows you to share your internet connection with Wi-Fi Devices.
  • Postpaid – Agreement with a Carrier in which the user pays for service at the end of the usage term. Often requires that the user has acceptable credit thus requiring a credit check before activation.
  • Prepaid – Agreement with a Carrier in which the user pays for service in advance.
  • iDEN – Integrated Digital Enhanced Network – minor mobile network technology developed by Motorola. Primarily known for it’s built in support of both standard mobile communication and a two way radio, and used in the US primarily by Nextel.
  • IMEI – International Mobile Equipment Identity – A unique number assigned to a mobile device that identifies it when connecting to a mobile network. Unlike an ESN, an IMEI is not specifically tied to the user’s service, but instead relies on a SIM which is.
  • Indirect – A Sales channel that is not owned and operated by the Carrier themselves.
  • iOS – A Mobile Operating System developed by Apple. Used primarily in the iPhone, iPad and Touch iPod devices.
  • MVNO – Mobile Virtual Network Operator – A mobile service provider who uses other providers’ frequencies and towers primarily, but usually exclusively.
  • QWERTY – Keyboard layout that mirrors a standard US keyboard allowing for much faster user input.
  • Roaming – Using a cellular tower that is not part of your |Carrier’s Network. Historically this could also mean using a tower that is outside of your |Carrier’s specified range for your plan as well, but this is less common these days.
  • Root – To remove restrictions replaced on a mobile device by the carrier or manufacturer. Generally refers to Android devices. Jailbreak is the term generally applied to iOS.
  • SIM – Subscriber Identity Module – A unique identifier that connects a user and their service. Unlike an ESN or MEID, a SIM is not attached to the actual equipment. Usually when used actually means SIM Number
  • SIM CARD – The physical card tthankshat a SIM is contained on.
  • SIM Number – The unique number identifying a SIM
  • Sub Dealer – An indirect agent that works under a Master Dealer instead of directly with the Carrier.
  • Wi-Fi – Wireless Fidelity – A standard wireless network technology, often meaning wireless internet access.
  • Wireless – A general term indicating the ability to transmit and receive information without a wired connection. When used specifically in contrast to Mobile it indicates a short range platform (such as Bluetooth or Wi-Fi)
  • World Phone – A phone that can be used on international networks. US Networks generally do not follow international standards, usually in the frequency range.

Change Log

ROSS 5.X (Not yet slated for a milestone)

  • Carrier Scrub
    • CheckGreen.pngMake the back button after setting filters on carrier data import function correctly.
    • CheckGreen.pngWhen importing columns with duplicate headings, append a number to avoid errors, and allow importing.
    • Allow users to specify that there is no header row.
    • Add an “All” option to payment status when importing ROSS Data, so users who want all don’t have to run the wizard twice.
    • Add a processing graphic and disable form when processing typed in cards through ROSS.
    • CheckGreen.pngSet the next button as default when typing in cards processed through ROSS.

ROSS 5.07 (Next Milestone)

  • CheckGreen.pngRebuild theme to have a lighter and cleaner feel.
  • CheckGreen.pngSet Main customer’s tab to link to the search.
  • In Gross Profit Report 2, fix which rep exchanged phones are attributed to. Currently this report counts the return toward the original rep, and the new item toward the new rep. Numerous requests have come in stating that the expected behavior is to have the new item also credited to the original rep.
  • Rebuild Dara integration.
  • CheckGreen.png Give TryROSS.com users a “Forgot My Password” Link (This is in the billing section)
  • CheckGreen.png Allow TryROSS.com users to update their own billing information and password.
  • Add the ability for ROSS customers to update additional built in settings
    • Time Clock Cycle (eg Monday Through Sunday or Wednesday through Tuesday etc)
    • Time Clock Period Length (7 or 14 days)
    • Default Plan type to display in Stats Graph
    • Weather or not to allow “No Activation”
  • Add the ability to make important intranet messages archive when they are deleted.
  • Add the ability to add custom payment types. Payment types will work like cash, but have custom names.
  • Add the ability to edit the time in transaction view along with the date.
  • Fix – In some instances exchanges are staying marked as returns.
  • Add the ability to handle international currencies.
  • CheckGreen.pngMake the task menu on the left panel permission based.
  • Add the ability to change Company Wides settings, per carrier and per plan
  • Comments Carrier would be an override of company settings
  • plan TYPE would be an override of company & carrier settings
  • CheckGreen.pngAdd fixed numeric labels to the stores chart..
  • CheckGreen.pngSet the main customer’s tab page to redirect to the customer lookup.
  • Add the ability to read entries from “customer notes” on the main customer page.
  • CheckGreen.pngIn retail.cs, there are a lots of address parsing functions. Move them all to their own class and update any references to them.
    • CheckGreen.pngAll of the functions beginning with “Get”
    • CheckGreen.pngCheckStreetDirection
    • CheckGreen.pngCheckStreetType
    • CheckGreen.pngCingularStreetTypes
    • CheckGreen.pngLoadStreetTypes
    • CheckGreen.pngLoadStreetTypesCingular
    • CheckGreen.pngIn ROSS, under Stats, when a user right clicks on a non-highlighted tab and goes to a menu item, the highlight doesn’t switch to the appropriate tab. We created a video of this for clarity
  • CheckGreen.pngWhen processing credit cards through ROSS, add the auth method (swiped or typed) to the receipt.
  • CheckGreen.pngWhen processing credit cards through ROSS, add the auth code to the receipt.
  • CheckGreen.pngAdd Advanced employee dropdown box to transaction search.

ROSS 5.06

  • CheckGreen.pngAdd the ability to process E-Checks through Authorize.net. This feature requires it’s own Authorize.net account, meaning it can not use the same Authorize.net account as credit cards. This is a restriction of Authorize.net and we encourage contacting them and filing a request to change this.
  • CheckGreen.pngAdd Tasks section to ROSS. This allows you to schedule tasks for yourself and anyone you manage. Tasks can have sub tasks, and can be set to reoccur.
  • CheckGreen.pngAdd Option for users to generate coupon codes to give them referral bonuses.
  • CheckGreen.pngAdd the ability to view other plan types on the graph in the store summary
  • CheckGreen.pngAdd the ability to set the default plan type displayed in the store summary graph (This currently requires you to contact New Covenant Software to change, slated the ability to change on your own in 5.07)
  • CheckGreen.pngSpecifically target x86 Processors so that mag stripe readers can be recognized on both 32 bit and 64 windows systems.
  • CheckGreen.pngBuild program to automatically add connections to ROSS Servers. (This will enable us to stop charging a setup fee for every connection)
  • CheckGreen.pngAdd the ability for ROSS customers to add connections without contacting New Covenant Software.  To add connections go to log into TryROSS.com and choose “Add Connections” on the left hand side.
  • CheckGreen.pngAdd ROSS Support Wiki and build initial content.
  • CheckGreen.pngResolve Branding inconsistencies in Carrier Scrub.
  • CheckGreen.pngWhen accessing TryROSS.com redirect to secure server directly to avoid cookie clash when paying invoices.
  • CheckGreen.pngMake setup no longer per connection, but per account. Old plan options will no longer be available beginning February 1st 2011.
  • CheckGreen.pngAdd emergency support line to phone system.
  • CheckGreen.pngBuild program to automatically adjust printer margins when some reports are cutting off.  This namely is an issue with the Closing Read
    Download Here
  • CheckGreen.pngUpdate Employees tab (Employee Rankings) To use employee dropdown box that separates out inactive employees.
  • CheckGreen.pngBuild tools for ROSS Customers to generate custom coupons for friends earning them referral bonuses, and saving their friends money.
  • CheckGreen.pngAdd option to disable just the connection overage Emails. Currently to do so, you must contact New Covenant Software.
  • CheckGreen.pngFix plans and addons sub-folder propagation to sub dealers.
  • CheckGreen.pngConvert Backend database functions to a more flexible language
  • CheckGreen.pngFix plan and addon propagation to inactive sub dealers.
  • CheckGreen.pngRebuild Cricket Activation integration.
  • CheckGreen.pngAdd “Help Me” button to right menu that will provide contextual help throughout ROSS
  • CheckGreen.pngAdd Serialized Inventory
    • CheckGreen.pngAdd the ability to add serialized inventory in Add Inventory
    • CheckGreen.pngAdd the ability to sell serialized accessories in Retail
    • CheckGreen.pngAdd the ability to pull a history on serialized accessories like you do on Phones
    • CheckGreen.pngMake serialized accessories show up in Transaction Search

ROSS Feature Overview


Almost no training required

ROSS was built from day one to take the mundane work off your sales rep so that they can do what really makes you money, SELL! You no longer need to hire computer savvy sales reps or spend days training them how to use your system.

Easiest in the industry to use

ROSS walks your sales reps step by step through every sale. For an accessory, a full transaction can be performed in under a minute. Phone sales can be performed in about two.


Start by scanning any barcode such as :

  • ESN
  • IMEI
  • SIM
  • MEID
  • KIT Number
  • UPC
  • Accessory UPC
  • SKU
  • or even a Receipt

ROSS will automatically know what actions you may want to perform. Direct Fulfillment? No problem One simple button and you are moving!


Birth to Grave tracking of every phone

The life of a phone can be very complex. Imagine :

  • You can buy it
  • You transfer it between three locations before you ever even sell it.
  • Then after your customer takes it home they exchange for a newer, nicer phone a week later
  • Of course, it is in mint condition, so you sell it to another customer (alright, maybe at a discount!)
  • They then exchange it a couple days later
  • You send it back to your wholesaler
  • Your wholesaler then sends it again back to you weeks later and now it is back on your shelf

With a simple lookup, you can see all that has ever happened to it, and this information will be available to you forever. If a phone should get lost, you can track every step it made!

Rapid inventory Entry

When you receive a shipment from your master dealer, if they are using ROSS, you can have your inventory entered as fast as you can type the ticket number into the system. If, they aren’t, you can enter a batch of five hundred of the same phone in about ten minutes! or five hundred of ten different phone types in about fifteen


Scores of report types

Four score and seven… Oh wait! Wrong message.

Being developed exclusively for the cellular industry, ROSS has a compilation of nearly every report type needed for day to day operation. We focus on giving you high level reports that can enable you to manage hundreds of stores, and then give you the ability to drill down to see every last little detail.

If you find yourself missing a report that you need, contact New Covenant Software. If it does not already exist, they can issue a quote for building it.

Customizable reports

Most of the reports you will find in ROSS are customizable to meet your needs our ‘Transaction Search’ can be configured to give you nearly any detailed report needed of your sales


Enterprise communications features

The wireless industry is very different from other vertical markets because of the many small locations that may be connected by no more than an Internet connection. To resolve this, ROSS includes a powerful intranet system. This system allows you to :

  • Give every employee in your company important notifications first thing when they log in.
  • Post important files like phone rebates, company paperwork, commission schedules or Internet links like Watson, FDT or POS.com
  • Have employees communicate in a message board to share selling tips or other creative ideas.


We are up front about our pricing

Because we know we have the most affordable solution for cellular retailers and our goal is to develop a long term mutually beneficial relationship we do not hide our pricing from you.

No Commitment

We are so confident that you will love our software that there are no time commitments, you may cancel at any time.

Our software is billed per connection

Connections are how many users you can have logged into a system simultaneously. In theory you could run a dozen stores off of one connection, but that would not be practical. We generally recommend setting up one connection per location (or more if they are high volume) plus one connection per full time headquarters staff person.

PRICING (per connection)

Account setup fee Monthly fee
$119 $59.99 per connection
$119 $79.99 per location
Personal tools


I just got a new computer, how do I set ROSS up on it?

To download ROSS go to TryROSS.com. About 1/2 way down the page you will see a button for “Download Demo”. Right below that there is a link that says “Download full version”. Click this, download and install the most recent ROSS version. After installing, ROSS will prompt you for a CD-Key. If you have access to the TryROSS username and password, you can click “Get Key” on the lower left corner of the CD-Key dialogue and generate a key right there. If you do not have access to the TryROSS username and password, contact your manager to obtain a CD-Key for you.

I am getting a time out on ross? How to resolve this?

This issue is caused when there is something between the software and the server touching the transmission. The two most common cases this happens are :

When you have a firewall/antivirus program like Norton or Mcafee that is trying to scan the traffic that ROSS is sending and receiving You are going through a proxy server. If you are not aware of using a proxy server that can be a sign that you have a virus.

In essence what the root error is saying is that the data has been tampered with.

If you have a firewall or antivirus program, please try disabling it for a day to see if that helps the issue. If not, please try running some of the popular malware removal tools such as:

1. adaware http://www.lavasoft.com/products/ad_aware_free.php
2. spybot search & destroy http://www.safer-networking.org/dl/
3. malwarebytes http://www.malwarebytes.org/

All can be found through a quick google, or following the links above.

Is ROSS available on Mac, iPhone, Android etc?

ROSS is developed for PCs, but using the LogMeIn Free service from LogMeIn.com, you can access it on most other platforms.


LogMeIn Free, also has a free client for Macs, just visit LogMeIn.com to get started


Visit the Appstore and search for LogMeIn. There is a $30 app you will need, then you can be off and running.


Visit the marketplace, search for LogMeIn. With this $30 app you can be off ROSS-Droiding!

I received the following error, what can I do?

Internet Connection Not Found

This means there is some sort of break in the line between your computer and our server. That simply needs to be restored, but diagnosing it can be difficult.

The most common issue, and especially If you have just installed ROSS is a firewall. Make sure that all firewalls (Windows, Norton, McAfee etc.) on your computer and internet equipment (Router, Modem etc) are configured to allow ROSS through. If they appear to be, you can attempt disabling the firewall completely. If that works, please consult your network admin for reconfiguration.

Next, try visiting https://machine1.newcovsoft.com. If you are unable to access this, try rebooting your Modem, Router and computer (in that order). If you ARE able to access that, there is something specifically blocking your the ROSS Software. Since you have eliminated any firewalls issues, it is most likely some form of malware. Please contact your Computer administrator for further diagnosis.

Unable to establish a trusted connection with server

98% of the time this is because the date is set incorrectly on your computer. Most common is the year. If the date IS set correctly, then you could be missing a security certificate or have malware on your computer. Please contact your computer administrator.

No Available Connections

Connections are like phone lines on your server. When they are all used up, you don’t have the ability to make another call. This is usually resolved by having another user log out. If you are certain that there are not too many users logged in, the account holder can log intohttp://www.TryROSS.com and terminate existing connections. If a computer stops communicating with the server without logging out, it’s connection will be automatically terminated in 5-15 minutes.